Posted: Monday - February 28, 2022 6:22 pm     

Young Innovators Awards 21/22 Winner shares how volunteering at FareShare Midlands helped him launch his own business!


Tendai Taruvinga, who volunteered at FareShare Midlands during the pandemic, has been named as one of the winners of the Young Innovators Awards 21/22 by Innovate UK! This wonderful accreditation recognises the launch of Veafy – a start-up business delivering plant-based meals inspired by the flavours of Africa.

The Young Innovators Awards programme showcases young entrepreneurs working on projects across the country, providing winners with an incredible support package of grant funding and coaching to help develop their business ventures.

Following his win, Tendai has been able to use a portion of his funding to move into a commercial kitchen space. The new shared workspace not only provides more capacity and facilities for developing Veafy’s meals, but also the opportunity to come together with other small food business owners to learn and grow.

“To be named as the award winner is truly humbling and I am so grateful to be given the opportunity to progress my business” Tendai says. “But my journey really started with FareShare Midlands. Working in the warehouse and delivering food across the Midlands provided me with great experience in the food industry – and the confidence to start my own business.”

“Volunteering has always been an integral part of me and I’ve always seen great value in it, in supporting others. It’s amazing that the work that I have done has supported me in return – that was an unexpected by-product of the process! I would like to inspire others to volunteer, as you just don’t know what other ideas and opportunities might come out of it.”


FareShare Midlands is already a proud partner with Veafy, as for every order placed, one meal is donated in return for people in need across the Midlands.

“Developing and growing Veafy’s partnership with Fareshare Midlands is really important to me. As my business grows my support for FareShare will be able to as well, to provide as much funding for this amazing charity as possible”


Director of FareShare Midlands, Simone Connolly said:

“Everyone at FareShare Midlands extends their congratulations to Tendai for his fabulous achievement! We are so grateful for his support and enthusiasm for what we do, and we look forward to working with him more as Veafy grows.”


Here’s to a very exciting future!

Shop Veafy Meals
Volunteer for FareShare Midlands
Volunteering helped ​Young Innovator Award Winner launch his own business | Case Studies | FareShare Midlands - Fighting hunger, tackling food waste in the UK

Case Studies

Volunteering helped ​Young Innovator Award Winner launch his own business

Posted: Monday - February 28, 2022 6:22 pm     

Young Innovators Awards 21/22 Winner shares how volunteering at FareShare Midlands helped him launch his own business!


Tendai Taruvinga, who volunteered at FareShare Midlands during the pandemic, has been named as one of the winners of the Young Innovators Awards 21/22 by Innovate UK! This wonderful accreditation recognises the launch of Veafy – a start-up business delivering plant-based meals inspired by the flavours of Africa.

The Young Innovators Awards programme showcases young entrepreneurs working on projects across the country, providing winners with an incredible support package of grant funding and coaching to help develop their business ventures.

Following his win, Tendai has been able to use a portion of his funding to move into a commercial kitchen space. The new shared workspace not only provides more capacity and facilities for developing Veafy’s meals, but also the opportunity to come together with other small food business owners to learn and grow.

“To be named as the award winner is truly humbling and I am so grateful to be given the opportunity to progress my business” Tendai says. “But my journey really started with FareShare Midlands. Working in the warehouse and delivering food across the Midlands provided me with great experience in the food industry – and the confidence to start my own business.”

“Volunteering has always been an integral part of me and I’ve always seen great value in it, in supporting others. It’s amazing that the work that I have done has supported me in return – that was an unexpected by-product of the process! I would like to inspire others to volunteer, as you just don’t know what other ideas and opportunities might come out of it.”


FareShare Midlands is already a proud partner with Veafy, as for every order placed, one meal is donated in return for people in need across the Midlands.

“Developing and growing Veafy’s partnership with Fareshare Midlands is really important to me. As my business grows my support for FareShare will be able to as well, to provide as much funding for this amazing charity as possible”


Director of FareShare Midlands, Simone Connolly said:

“Everyone at FareShare Midlands extends their congratulations to Tendai for his fabulous achievement! We are so grateful for his support and enthusiasm for what we do, and we look forward to working with him more as Veafy grows.”


Here’s to a very exciting future!

Shop Veafy Meals
Volunteer for FareShare Midlands

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